This article first appeared in the Business Daily on July 16, 2017
A few weeks ago East Africa Breweries Limited (EABL) announced it would set up a KES 15 billion brewery plant in Kisumu which is anticipated to help create at least 110,000 direct and indirect jobs. This investment in this factory is crucial for the country and region for several reasons.
Firstly, EABL’s investment is an investment into industry and manufacturing. A 10 point plan to catalyse industrialisation in Kenya was developed by the Overseas Development Institute (ODI) and the Kenya Association of Manufacturers (KAM) which points to the significance of industrialisation to any economy in the world. Many economic development success stories owe a great deal to the role of the manufacturing sector. Manufacturing can play a crucial role in Kenya’s inclusive growth by absorbing large numbers of workers, including by creating many jobs indirectly through forward and backward linkages to agriculture, raising exports and transforming the economy through technological innovation. This investment is important as a significant private sector player that has been in the region for a truly long time, views investment into industry and manufacturing as a viable and solid investment option. This is good news for Kenya.
Secondly, this investment into manufacturing is important as it is occurring in the context of a sector that has been financially neglected. As the ODI and KAM piece points out, although aggregate finance for manufacturing has benefited from an increased stock of bank lending to manufacturing, from USD 0.8 billion in 2006 to USD billion in 2015, the share of manufacturing in total lending declined from 15 to 11 percent over the same period. Thus EABL’s investment should indicate to local and global investors that the manufacturing sector is financially attractive when the right investment decision is made.
Thirdly, investment in the food and beverages (F&B) sector is a significant job creator. USA’s food and beverage companies are the biggest source of the country’s manufacturing jobs. The advent of a manufacturing facility out of Nairobi will create viable, good quality jobs for the millions of Kenyans in the region who are unemployed, under-employed or employed in the informal sector. The quality of jobs, particularly the direct jobs created by this investment, will allow numerous households in the region and country to benefit from the stability that comes from a stable and well-informed investor.
Fourthly, EABL’s investment has clear linkages to agriculture. As Kisero points out, it was David Mwiraria when he was Finance minister, who first to come up with the idea of introducing tax remission for beer made from sorghum, millet and cassava. The remission is only valid if the company develops and invest in a comprehensive value chain for these food crops. Thus EABL, knows that it is obligated to invest in agriculture that will feed into its investment. This presents a huge opportunity, particularly for small holder farmers, to diversify into more profitable crops; an option that did not previously exist. Thus the effect of EABL’s investment may well reap dividends for the local community in agriculture.
Fifthly, as an investment in 2017, EABL will likely invest in a state of the art facility that will encourage a reorientation of skills required to service the factory. In Trinidad, a survey on their F&B industry revealed that technology has led to an increase in automation in the manufacturing process. This engendered a shift for skills in manufacturing process away from manual labour to skilled machine operators. EABL’s investment will play a role in pointing to the skills deficit and skills requirements for F&B manufacturing in the Kenya. As a result, the local and national labour market could make good use of this opportunity to re-skill or up-skill for the development of a labour pool skilled for an industrialised Kenya in the 21st century. To be clear, this will not be easy as education policy and educational training is still largely outdated, oriented towards social sciences and not linked to industry needs. EABL’s investment presents an opportunity, along with other new investors in manufacturing, to get a true grip of the types of skills required to drive F&B manufacturing forward in the country.
And finally, this is the first new investment in the Nyanza region for a significant period of time. Western and Nyanza have long complained of being neglected in terms of significant investments. And although efforts have been made to revitalise Mumias Sugar Factory and Pan Paper, the economic logic of these investments have been questioned, and rightly so. EABL’s investment is being made with a clear vision of return, and this will extend beyond financial returns. While the bottom line is likely a focus for the EABL team, the investment will generate forward and backwards linkages into the local and national economy in a manner that grows income for the local communities. Thus, it would be an interesting exercise to analyse not only the financial, but also social returns created by this investment.
Bear in mind that Kenya has the Kenya Industrial Transformation Programme (KITP) developed by government to catalyse industry in the country. The EABL investment should be one of many aimed at pulling Kenya into an industrial age of prosperity and engender economic growth in a manner that informs economic development and regeneration.
Anzetse Were is a development economist; firstname.lastname@example.org